Over 250,000 scared guests and a ticketing system that just runs

Jonas Vázquez Bøgh calls himself Architect of Fear. Together with three partners and hundreds of volunteers, he has scared over 250,000 guests in Dystopia Haunted House in Vejle since 2014. Tickets are sold online only, and in the early years the sales ran through a system Dystopia had built themselves.

It was heavy going. Operation, maintenance and bug fixing sat with a team that would rather build sets. And one day it turned out the system had counted wrong. Dystopia had sold markedly fewer tickets than there was room for, night after night.

"We have tried different ticketing systems and are glad to have found Tickethero. It is simpler than what we tried before," says Jonas. "It is important for us to have a system that always works, since we sell our tickets exclusively online."

Guests go in as small groups all evening, and not everyone wants the same scare. So Dystopia sells times rather than seats, so there are enough guests for every group all evening, and never more than the actors can take in. Three fear levels and an R.I.P. ticket that skips the queue sit as ticket types in the same sale.

And then there are the volunteers. Without them, no Dystopia, as Jonas puts it, and they get free tickets as thanks for their work. That used to be a job in itself. Now it is a discount code.

"Tickethero's discount code feature makes it easy for us to handle discount codes for our volunteers."

At the door the volunteers scan the tickets on ordinary smartphones, and the groups are sent in on time. All season long, Dystopia can follow the sales for each evening and each level, and the same figures are used when planning next season.

"We save so many hours on administering our events since we switched to Tickethero. Our conversion rate has risen markedly, and you can feel it on the bottom line. Tickethero is indispensable for us in the event business."